Hi there, my name is Jessie Jarvis, and I’m a third-generation Southern Idaho cattlewoman! Our family runs a cow-calf operation, which means we specifically focus on raising mamas and babies.


I’m very passionate about ranching and the agriculture industry as a whole. Brenda Schopp (a motivational speaker) once said, “My grandfather used to say that once in your life you need a doctor, a lawyer, a policeman and a preacher, but every day, three times a day, you need a farmer.” That quote resonated deep inside me the first time I heard it, because it rings so true. Many six year old girls have dreams of being a cowgirl, but rarely does that dream come true. I have been blessed enough to live that dream as real life, and I love getting a chance to share all facets of it with those who aren’t as lucky.


I haven’t always lived on the ranch. In fact, I spent six years away before coming home. I went to the College of Idaho (Go Yotes!) and received a degree in Business Administration. About six months prior to my graduation, I accepted a really great job as Communications Director for the Idaho Cattle Association (ICA), which is a member-based organization that focuses solely on promoting and protecting Idaho’s cattle industry. I spent two and a half wonderful years with ICA, but I realized something was missing. After contemplating about what I should do, I finally realized the answer was pretty simple. I packed up my stuff, relocated to the same small town where I grew up, and started working alongside my parents.


I’ve been home for more than two years, and I can honestly say that I’ve never been happier. I find it so rewarding to know that each day our family business is in a better place because of the work I do, as is the land we utilize for grazing. It’s especially important to keep this little ranch going and growing because it’s the place where my own family will be raised someday.


My husband Justin and I have been married since September 2014, and without sounding too sappy, I am just about the luckiest woman in the world. I always joke that couples who work together every day deserve a big shiny award (because it isn’t always easy), but we always seem to keep things interesting. It also helps that we have opposite strengths, so we’re never really competing against one another. We can help the other as needed, which gives us both a chance to work on developing our weaker areas. It’s a partnership I’m so very lucky to have.


When I’m not busy doing ranch things, I enjoy scoping out new fashions, golfing, relaxing with a glass of red wine (on occasion these two even go hand-in-hand at our local establishment where you can “wine, dine and nine”), or hosting game-night for a few of our friends. In the summer I love getting a chance to travel with Justin to his rodeos—I’d much rather cheer on my favorite calf roper from the stands than have to do it from home!

I look forward to sharing more with you about our ranch, and our little chunk of paradise! If you ever have questions about something specific, please don’t hesitate to ask!

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