Worth about $50,000, the gold encrusted El Rey IV boots were made to commemorate Tony Lama’s 100th anniversary.
The El Rey is an impressive boot to say the least; it has been hand-cut, hand-stitched, and hand-finished from alligator and calf hide and practically covered in gold. Recently, I had the chance to get my picture taken with the El Rey IV boots and our Tony Lama representative, LaWayne McGrew. Awesome, right?
As you can tell from the name—El Rey IV—this is the fourth time that Tony Lama has produced a “King of Boots.”
Tony Lama, Sr. made the original El Rey boots in 1951. At the time, they were worth about $5,000, which was more than many Americans’ annual income. Two years later these amazing boots were stolen while on tour in Florida. (They were never recovered, but I’ve been watching eBay like a hawk.)
The El Rey II boots were also stolen this time in 1970, when thieves broke through the roof of a clothing store where the boots were on display. So as you can imagine, Tony Lama guards the El Rey III and IV boots 24 hours a day.
Although, the El Reys won’t be coming to D&B country anytime soon, we will have some Tony Lama 100th Anniversary boots later this year. I will keep you posted.