Matt sits down with Jody Crosthwait the Western Regional Sale Manager for Equibrand. They focus on the many ropes that the brand Classic Ropes carries along with the innovations the company has been at the forefront of.

How Ropes Are Made - Roper on a Horse

Matt and Jody primarily talk about the Equibrand brand Classic Ropes. They talk about the many innovations the company has had since they entered the market. Before ropes were stiff, inconsistent lengths, and took a long time to be able to make usable at a roping competition. Before a new rope enters the market for Equibrand, it takes multiple years of in-house testing. Equibrand makes over 20 different ropes and the right rope for the competitor or rancher will depend on the individual’s preferences. Check out the podcast below.